Our Product
The Problem Space
1. Currently planning and visualizing travel plans is a task undertaken by leveraging several dispersed and siloed platforms from booking platforms to spreadsheets and google documents. This is only compounded when coordinating for a group.
2. Travelers are planning trips without up to date data, particularly tactical niche information that is not captured by traditional channels. Such as where the underground party might be tonight or what areas are more recently understood as unsafe.
3. Traveling to Africa, and within Africa is fraught with service gaps and logistical unknowns. Due to this reality Africa both has underdeveloped digital and physical tourism infrastructure.
4. Now more than ever travelers are looking for experiences that are non traditional and pro social. The part of why people travel to places far away is to connect with the world and people around them. Current incumbents continue to take a very item oriented approach to meeting customer needs, instead of offering customers comprehensive more tailored products and services.
our solution
A Comprehensive Platform
Njem will be a one-stop shop to plan, visualize and book all aspects of a journey from destination discovery to group payment collection, and booking experiences. We aim to incentivize user engagement with elevated design, seamless integration and user driven solutioning.
Real-Time Insights
Njem users will have access to a breadth of both historical and real-time information from crime data to emergent weather incidents, to real time social insights to properly inform users in all phases of travel from planning, on-journey and post-journey.
Attention to Africa
Our product solutions strategy to meet the problem space specific to travel in Africa is multi-faceted but simple. Bring user attention to existing African hotspots, working with local partners (hotels, airlines, tourism depts.) to create and maintain world class services and experiences. Engage untapped destinations, finding opportunities to build out wholly owned or partnered operations and use our platform to direct traffic to those new markets. Working with African based industry entities (from airlines to hotels and rental companies) to build out a shared codebase ADS (African Distribution System) to connect travel infrastructure across the continent.
Keeping the Human Connection
Njem is a first of its kind platform that views the future of travel as a pro social event undertaken with connection at front of mind. Understanding that we have placed human centered design and connection at the root of every feature we stand up, whether it is our “Plan Together” feature of Social Channels and Gist, it is our goal to help users connect with one another at home and on-journey.
Are you ready to see the world in a new way?
Why Africa Matters
1. Currently planning and visualizing travel plans is a task undertaken by leveraging several dispersed and siloed platforms from booking platforms to spreadsheets and google documents. This is only compounded when coordinating for a group.
2. Travelers are planning trips without up to date data, particularly tactical niche information that is not captured by traditional channels. Such as where the underground party might be tonight or what areas are more recently understood as unsafe.
3. Traveling to Africa, and within Africa is fraught with service gaps and logistical unknowns. Due to this reality Africa both has underdeveloped digital and physical tourism infrastructure.
4. Now more than ever travelers are looking for experiences that are non traditional and pro social. The part of why people travel to places far away is to connect with the world and people around them. Current incumbents continue to take a very item oriented approach to meeting customer needs, instead of offering customers comprehensive more tailored products and services.
